They invited a large investor, Coca-Cola, to take over a plot of land in Pulkovo Heights and install high-capacity power and communications cables, hoping that other companies would follow suit. It worked. After Coca-Cola developed their piece of land, Gillette came, then Wrigley, and then some pharmaceutical companies. An economic zone thus took shape within the city, where total investment now exceeds half a billion dollars. Furthermore, with the Committee’s encouragement, the city’s infrastructure began to be modernized to create the conditions necessary for successful business. The first major deal that Putin supported was the completion of a fiber-optic cable to Copenhagen. This project had been initiated back in the Soviet era but never completed. Now the efforts were successful, providing St. Petersburg with world-class international telephone connections.