Max Amsterdam

Profits are not financial-they’re social. Everybody profits from industry. Politicians don’t understand profits because they can pay bills out of taxation.

People in the beauty community don’t like copycats, so I think it’s important to stay true to who you are and people will stay your customer.

Not everybody is some kind of media model.

When people are ‘stung’ in false investment schemes there are three causes; greed of something for nothing; sheer inability to know their mind; or infantile trustfulness.

Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.

This is serious business. But it doesn’t mean we can’t have some fun along the way.

Nothing is particularly hard if you divide it into small jobs.

Any customer can have a car painted any color that he wants so long as it is black.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I believe that any stock that is sold should have real value as automobile or bushel of potatoes, and stock market should be run as a vegetable market.

It is regrettable that people think about our monetary system, and of our economic structure, only in times of depression.

The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.