Mark Zuckerberg

The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It’s an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what’s going on.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, ‘This doesn’t feel right because this wasn’t what I was taught.’

My goal was never to make Facebook cool. I am not a cool person.

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

All of my friends who have younger siblings who are going to college or high school – my number one piece of advice is: You should learn how to program.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

What really motivates people at Facebook is building stuff that they’re proud of.

I do everything on my phone as a lot of people do.

I’m trying to make the world a more open place.

Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you’re starting to see is that there are all these different ways that people want to share and communicate.

Our goal is to make it so there’s as little friction as possible to having a social experience.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely.