Mark Zuckerberg

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today.

Move fast with stable infrastructure.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives… I really try and live the mission of the company and… keep everything else in my life extremely simple.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‘Facebook phones.’ That’s what Facebook Home is.

Google’s policy on a lot of these things is to get right up to the creepy line, but not cross it.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.

The thing I really care about is the mission, making the world open.

We’re running the company to serve more people.

When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.