Mark Zuckerberg

The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

My goal was never to make Facebook cool. I am not a cool person.

Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.

In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives… I really try and live the mission of the company and… keep everything else in my life extremely simple.

There are definitely elements of experience and stuff that someone who’s my age wouldn’t have. But there are also things that I can do that other people wouldn’t necessarily be able to.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.

The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.

I do everything on my phone as a lot of people do.

There are definitely elements of experience and stuff that someone who’s my age wouldn’t have. But there are also things that I can do that other people wouldn’t necessarily be able to.

Our goal is not to build a platform; it’s to be cross all of them.

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

Back, you know, a few generations ago, people didn’t have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

What really motivates people at Facebook is building stuff that they’re proud of.

I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

We’re running the company to serve more people.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‘Facebook phones.’ That’s what Facebook Home is.

The biggest mistake we made as a company was betting too much on HTML5.