Mark Zuckerberg

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

Facebook is really about communicating and telling stories… We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that’s out there.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’

I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

We, we – as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

We’’ve designed swimming pools that turn into ballrooms, and fitted security devices that fill a garage with gas if someone is stealing your car.

Although Mr. Edison was called ‘The Wizard’ of the electrical world and everyone thought that electricity was the coming thing, he actually encouraged me to go with my second car.

I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Clock watchers never seem to be having a good time.

I live on a plane. I like to visit London. If I had to think where I could live if not Moscow, London would be my first choice, and second would be New York. In Moscow I feel most comfortable. I’m used to four different seasons; it’s difficult for people in London to understand. People brought up in Russia like my kids want to play in the snow.

If you change anything about the way you approach selling, the thing that would make the biggest difference would be your attitude, your attitude toward your customer, your service, the benefits of your products, your employer, and yourself.

I actually do think you’re seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that’s a lot of why companies are starting blogs, are just giving more insight into what’s going on with them.

Leverage: don’t make deals without it!

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

I always said that mega-mergers were for megalomaniacs.

Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

As a rule, we find what we look for; we achieve what we get ready for.

Luck is always the last refuge of laziness and incompetence.

The Golden Rule finds no limit of application in business.