Mark Zuckerberg

I actually don’t read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits.

After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

Business opportunities are like buses, there’s always another one coming.

Too many would-be executives are slaves of routine.

Success cannot come from standstill men. Methods change and men must change with them.

I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world… If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers.

I really don’t retain information – by the time I arrive wherever I’m going, I already forget what it is that I wanted to say.

Sometimes your best investments are the ones you don’t make.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

The best way to make money in business is not to think too much about making it.

My mother taught me to love my work. I learned everything about business from her.

It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.

[In 1990 on the president of MCA calling and saying ‘We’re going to make you the biggest offer this company has ever made, and I’m going to send it to you by messenger right now.’] It’s 1990. Send me a fax.

Growth is never by mere chance; it is the result of forces working together.

Nothing can be made except by makers, nothing can be managed except by managers. Money cannot make anything and money cannot manage anything.

A store’s best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.