Mark Zuckerberg

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else, we just have to do it.

We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money.

We’re very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That’s the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

I wear the same outfit or, at least, a different copy of it almost every day.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

The thing I really care about is the mission, making the world open.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

It’s against all of our policies for an application to ever share information with advertisers.

Move fast with stable infrastructure.

It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.

Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you’re starting to see is that there are all these different ways that people want to share and communicate.

There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn’t really make sense. For Facebook it fits so well. It wasn’t until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’