Mark Zuckerberg

Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

We’re running the company to serve more people.

We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There’s a lot of that in Silicon Valley.

Our philosophy is that we care about people first.

Google’s policy on a lot of these things is to get right up to the creepy line, but not cross it.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

We’ve built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it’s really all about how people are spreading Facebook around the world in all these different countries. And that’s what’s so amazing about the scale that it’s at today.

I’m trying to make the world a more open place.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.

The thing I really care about is the mission, making the world open.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

Our goal is not to build a platform; it’s to be cross all of them.