Mark Zuckerberg

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

I wear the same outfit or, at least, a different copy of it almost every day.

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

My goal was never to make Facebook cool. I am not a cool person.

Mobile is a lot closer to TV than it is to desktop.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.

Figuring out what the next big trend is tells us what we should focus on.

What really motivates people at Facebook is building something that’s worthwhile, that they’re going to be proud to show to friends and family.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority.

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’