Mark Zuckerberg

Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

I do everything on my phone as a lot of people do.

Our goal is not to build a platform; it’s to be cross all of them.

You get a reputation for stability if you are stable for years.

We’ve built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it’s really all about how people are spreading Facebook around the world in all these different countries. And that’s what’s so amazing about the scale that it’s at today.

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’

When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.

We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money.

It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.

I like making things. I don’t like getting my picture taken.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

It’s against all of our policies for an application to ever share information with advertisers.

The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It’s just awesome. I care about openness and connectedness in a global sense.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.