Mark Zuckerberg

It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.

People don’t care about what someone says about you in a movie – or even what you say, right? They care about what you build. And if you can make something that makes people’s life better, then that’s something that’s really good.

I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

We’’ve designed swimming pools that turn into ballrooms, and fitted security devices that fill a garage with gas if someone is stealing your car.

The way I run my business seems to be easier than the way I run my life.

The consumer isn’t a moron. She is your wife.

There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don’t usually tend to be in the same person. I would put myself much more in the latter camp.

I used to be able to read memo’s upside down… It was like going to the college of the entertainment business.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.

A big business never becomes big by being a narrow society looking after only the interests of its organization and stockholders.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

The quality of an organization can never exceed the quality of the minds that make it up.

If you go through some big corporate change, it’s just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

You can’t tell me you can make any system or country work with low wages and high prices, and high wages with high prices don’t mean anything when the prices eat up the wages and don’t leave anything over.

We get real results only in proportion to the real values we give.

It is always the start that requires the greatest effort.