Mark Zuckerberg

Mobile is a lot closer to TV than it is to desktop.

The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn’t do with anything else, we just have to do it.

Our goal is to make it so there’s as little friction as possible to having a social experience.

Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

Google’s policy on a lot of these things is to get right up to the creepy line, but not cross it.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

Mobile is a lot closer to TV than it is to desktop.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

If we’re trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can’t write every line of code. I can’t write any lines of code.

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

It’s against all of our policies for an application to ever share information with advertisers.

The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It’s just awesome. I care about openness and connectedness in a global sense.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner.