Mark Zuckerberg

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

Our goal is to make it so there’s as little friction as possible to having a social experience.

We’re running the company to serve more people.

Our goal is not to build a platform; it’s to be cross all of them.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

Google’s policy on a lot of these things is to get right up to the creepy line, but not cross it.

The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.

I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.

Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner.

We’re running the company to serve more people.

Back, you know, a few generations ago, people didn’t have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.

My goal was never to make Facebook cool. I am not a cool person.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

I like making things. I don’t like getting my picture taken.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

If you’re always under the pressure of real identity, I think that is somewhat of a burden.

While some doubted that connecting the world was actually important, we were building. While others doubted that this would be sustainable, you were forming lasting connections. We just cared more about connecting the world than anyone else. And we still do today.

It wasn’t until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.