Mark Zuckerberg

We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don’t check in code anymore.

I wear the same outfit or, at least, a different copy of it almost every day.

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

If you go through some big corporate change, it’s just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.

The thing I really care about is the mission, making the world open.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

I’ve learned a tremendous amount from Oprah.

I used to be able to read memo’s upside down… It was like going to the college of the entertainment business.

Always be smarter than the people who hire you.

I quickly figured out [that] the one ability I’d better have is to create relationships.

Determine to do some thinking for yourself. Don’t live entirely upon the thoughts of others. Don’t be an automaton.

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

One client didn’t want to go out so had us build him a nightclub in his house.

Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa – and it’s about getting a balance.

My mother taught me to love my work. I learned everything about business from her.

An imitation may be quite successful in its own way, but imitation can never be Success. Success is a first-hand creation.

Our friendship was based on my payouts. That wasn’t a friendship when – as, for example, it’s me, my friends, we are friends for many years, and it doesn’t matter for me what the position is, where they work; we simply are friends. And with Mr. Berezovsky, our friendship was based on my payoffs.

Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.

After the situation with Kursk submarine, I started looking at Mr. Berezovsky in a completely different way. For me, it was a turning point in our relationship. I think that he took a completely dishonorable position.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

I live on a plane. I like to visit London. If I had to think where I could live if not Moscow, London would be my first choice, and second would be New York. In Moscow I feel most comfortable. I’m used to four different seasons; it’s difficult for people in London to understand. People brought up in Russia like my kids want to play in the snow.