Lena Horne

Prune – prune businesses, products, activities, people. Do it annually.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.

Nobody buys a farm based on whether they think it’s going to rain next year. They buy it because they think it’s a good investment over 10 or 20 years.

Without hustle, talent will only carry you so far.

Determine to do some thinking for yourself. Don’t live entirely upon the thoughts of others. Don’t be an automaton.

We do not hire a man’s history, we hire the man.

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

America is not a land of money but of wealth-not a land of rich people, but of successful workers.

I always look at it that I work with my employees as opposed to them working for me.

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I used to be able to read memo’s upside down… It was like going to the college of the entertainment business.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.