Henry Ford

Failure is simply the opportunity to begin again, this time more intelligently.

The Model T blazed the way for the motor industry and started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized.

When prices go up, business goes down.

It is regrettable that people think about our monetary system, and of our economic structure, only in times of depression.

Yet if today has no meaning, the past was a Blank and the future is a Chaos.

I don’t expect to retire. Every man must work, that’s his natural destiny.

I will build a motor car for the great multitude – constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. So low in price that no man making a good salary will be unable to own one-and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Only a fool never changes his mind.

Nothing can be made except by makers, nothing can be managed except by managers. Money cannot make anything and money cannot manage anything.

Businesses that grow by development and improvement do not die.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

I myself never make any notes. Usually, if I write something down, I can’t read it afterwards.

When people are ‘stung’ in false investment schemes there are three causes; greed of something for nothing; sheer inability to know their mind; or infantile trustfulness.

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

The best way to make money in business is not to think too much about making it.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

We’’ve designed swimming pools that turn into ballrooms, and fitted security devices that fill a garage with gas if someone is stealing your car.

It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.