Henry Ford

I have been at it ten years. I collect them so that they will not be lost to America. We have no Egyptian mummies here, nor any relics of the Battle of Waterloo nor any curios from Pompeii. It is strictly American.

You say I started out with practically nothing, but that isn’t correct. We all start with all there is, it’s how we use it that makes things possible.

I believe God is managing affairs and that He doesn’t need any advice from me. With God in charge, I believe everything will work out for the best in the end. So what is there to worry about.

Little difficulties are made to swell until they fill our horizon while the real big blessings of life are dwindled down to nothing.

No one can be helped unless he can be put in the way of helping himself.

America is not a land of money but of wealth-not a land of rich people, but of successful workers.

The more informative your advertising, the more persuasive it will be.

The epiphany for me at William Morris was realizing, ‘They bullshit on the phone! I can bullshit on the phone too!’

Fairs and public displays are the best means we have yet found of showing large numbers of people the real methods of industry.

We wish all users of Ford cars to know what they are entitled to.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

Profits are not financial-they’re social. Everybody profits from industry. Politicians don’t understand profits because they can pay bills out of taxation.

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

Unless you are breaking stuff, you are not moving fast enough.

I believe in benevolent dictatorship provided I am the dictator.

We started learning ourselves, understanding ourselves, reading, researching, going around the world and looking at what was defined as the very best.

I’ve learned a tremendous amount from Oprah.

Your business, and your brand must first let people know what you care about and that you care about them.

Anything that is not right, whether it temporarily favors the employees or the employers, cannot last-because it is not right.

What America needs most is aviation.