Estee Lauder

I am a visceral person by nature. I act on instinct, quickly, without pondering possible disaster and without indulging in deep introspection.

Projecting your mind into a successful situation is the most powerful means to achieve goals.

First comes the shy wish. Then you must have the heart to have the dream. Then, you work, and work.

I didn’t get there by wishing for it or hoping for it, but by working for it.

When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.

Risk-taking is the cornerstone of empires.

It is thrifty to prepare today for the wants of tomorrow.

Attitude, not aptitude, determines altitude.

Opportunity is missed by most people because it is dressed in overalls and looks like work.

Most good ideas sparkle in simplicity, so much so that everyone wonders why no one ever did that before.

That’s how we do it… we give back to the people who made us who we are. We never forget that.

The majority of men meet with failure because of their lack of per sistence in creating new plans to take the place of those that fail.

The starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small amount of Are makes a small amount of heat.

If people knew how hard I had to work to gain my mastery, it wouldn’t seem so wonderful at all.

Money won’t make you happy… but everybody wants to find out for themselves.

Winners lose much more often than losers. So if you keep losing but you’re still trying, keep it up! You’re right on track.

There’s never been a doctor who served many patients who, despite their best efforts, did not lose some of them to death. But they understood that was part of life itself.

Reading has been the fuel of my motivation: it has changed the direction in which I have traveled, and it has enhanced my creative imagination more than any other activity I have ever pursued.

I try to learn from the past, but I plan for the future by focusing exclusively on the present. That’s were the fun is.

No wise man ever wished to be younger.

If you learn from defeat, you haven’t really lost.