Mark Zuckerberg

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’

I actually don’t read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

Our goal is not to build a platform; it’s to be cross all of them.

The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It’s just awesome. I care about openness and connectedness in a global sense.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn’t where it was going to end up. A lot of people saw it and asked, ‘Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?’ And we actually agreed with that.

The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.

There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.

There are definitely elements of experience and stuff that someone who’s my age wouldn’t have. But there are also things that I can do that other people wouldn’t necessarily be able to.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

Move fast with stable infrastructure.

Mobile is a lot closer to TV than it is to desktop.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.