Lee Lacocca

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.

In the long run people are going to buy the cheapest and the best article no matter where it is made.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

No human wisdom or knowledge could ever be sufficient [for] the duty of superintending the industry of private people … towards the employment most suitable to the interest of the society.

Owning a great golf course gives you great power.

There is no failure except failure to serve one’s purpose.

In Moscow I feel most comfortable. I’m used to four different seasons; it’s difficult for people in London to understand. People brought up in Russia like my kids want to play in the snow.

I built a great company, one of the – some of the most iconic assets in the world, $10 billion of net worth, more than $10 billion of net worth, and frankly, I had a great time doing it.

Competition is the keen cutting edge of business, always shaving away at costs.

In the Ford Motor Company we emphasize service equally with sales.

Any customer can have a car painted any color that he wants so long as it is black.

The best way to make money in business is not to think too much about making it.

Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa – and it’s about getting a balance.